Announcing the new Blockmetry

Blockmetry is relaunching as an unblockable web analytics platform for the GDPR era.

What’s happening

Blockmetry started life measuring ad and analytics blocking. We’ve collected a huge amount of data from traffic worldwide that shows that consumers really do care about their privacy, which manifests as increasingly higher rates of analytics blocking. This means businesses are losing visibility at increasingly higher rates.

And of course, the GDPR will start being enforced soon in the EU, meaning that the regulatory framework of our industry (and other of course) is going to ask for a more privacy-conscious products.

So the new Blockmetry is born. It is an analytics platform that:

There are many details that go into building a new analytics platform with these goals. These are described in detail in these pages:

And please do read our privacy policy, as that describes our commitment to privacy alongside data quality.

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