Content Blocking Weather Report: August 2016

Worldwide content blocking rate

Adblocking percentage

32.4%

Analytics blocking percentage

5.2%

About Content Blocking Weather Report

For our customers, we measure content blocking from visitors worldwide.

Here are some aggregate country-level data points from large countries, or countries whose online users show interesting trends.

In addition to country-specific measurements, we aggregate measurements across several regions. We've included some regional measurements below.

All data is percentage of pageviews, not users, and excludes requests from bots (even stealth bots), and excludes requests from browsers who have JavaScript disabled. More details about measurements below.

Major trends in August 2016

In this Content Blocking Weather Report, traffic from two countries broke through important milestones:

Previous Weather Reports

Country analyses

United States

Adblocking percentage

31.5%

Analytics blocking percentage

5.0%

United Kingdom

Adblocking percentage

32.3%

Analytics blocking percentage

5.1%

Germany

Adblocking percentage

33.3%

Analytics blocking percentage

20.9%

Norway

Adblocking percentage

50.7%

Analytics blocking percentage

5.0%

France

Adblocking percentage

45.6%

Analytics blocking percentage

11.2%

Denmark

Adblocking percentage

31.9%

Analytics blocking percentage

5.3%

Australia

Adblocking percentage

28.8%

Analytics blocking percentage

5.1%

The Netherlands

Adblocking percentage

41.3%

Analytics blocking percentage

10.4%

Brazil

Adblocking percentage

30.2%

Analytics blocking percentage

6.8%

India

Adblocking percentage

44.3%

Analytics blocking percentage

6.2%

Regional analyses

South America

Adblocking percentage

31.6%

Analytics blocking percentage

5.7%

Middle East and North Africa

Adblocking percentage

37.7%

Analytics blocking percentage

4.9%

South Asia

Adblocking percentage

44.2%

Analytics blocking percentage

6.0%

Southeast Asia

Adblocking percentage

25.5%

Analytics blocking percentage

4.4%

About the analyses

All data presented is a percentage of pageviews from all devices measured directly from websites using Blockmetry code, excluding pageviews detected to be from bots, whether they identify themselves as such (e.g. Googlebot) or not (stealth bots).

The data presented above excludes pageviews detected as blocking JavaScript. That is, only data from pageviews with JavaScript enabled is shown above.

Customers get a deeper analytics of their own data in the analytics dashboard, including:

Measuring adblocking and analytics blocking

The Blockmetry code simply measures whether an ad loaded in an HTML element as expected or not and whether the analytics tags loaded or not when JavaScript is enabled, whatever the root cause of the ad or analytics code not loading correctly. This means the data above includes the very small percentage of traffic where the network failed or the ad network failed to serve an ad. Ensuring the latter is rare and doesn't affect measurement is part of the upfront investment in instrumenting the site with Blockmetry's code.

Pageviews for which JavaScript is disabled are measured separately. Blockmetry measurement does not use device fingerprinting or similar techniques. More details in the FAQ page.

Countries included in regional analyses

Worldwide: pageviews from all countries from which we had measurements.

South America: pageviews from South America countries.

MENA: pageviews from usual MENA countries, plus Turkey and Iran.

South Asia: pageviews from South Asia countries.

Southeast Asia: pageviews from Southeast Asia countries.

Measure content blocking on your website

Sign up to Blockmetry to measure (and respond to) content blocking by your website’s traffic.

Custom aggregate reports

You can request custom content blocking reports for your business, news reporting, or academic research, by filling out the request form here.

Sign up to our newsletter

Sign up to our low-volume newsletter to get updates from Blockmetry, including new product features and data analyses like the Content Blocking Weather Report.